How the Market for Digital Art Emerged

What is Digital Art?


In the technology-driven world of today, nearly everything has been digitized. We use smartphones for communication, sending photos, and even checking our emails. The social world has also been made digital by the many social media platforms that we have today.

Just like every other thing, art has not been left behind, but it has gone digital. The digital art may be a new concept, but the younger generation has grown up with it.

So, what is digital art?

Digital art refers to art created using computers, software, and other electronic devices. It includes everything produced on digital media, such as illustrations, animations, photographs, digital paintings, videos, and more.

Digital art has a wide variety of uses but is mostly used in commercial settings. These include media advertisements and producing animations in video games and films.

It is easy to publish, share, and sell digital art and this has created many jobs for digital artists all over the world. The emergence of NFT digital art has also introduced a new way of selling digital art.

When did Digital Art Start?


Now that you know the definition of digital art:

When did digital art start?

The term “digital art” first came to the limelight in the early 1980s after the launch of a computer program known as AARON by an artist named Harold Cohen. It was a robotic machine that made abstract drawings on paper sheets placed on the floor.

Cohen had created the machine to respond to the question:

“What are the minimum conditions for a set of marks to work as an image?”

This led to debates on what can be termed art, the definition of creativity, and the role of artists.

The AARON program was created and it became more complex with time and guided the development of digital art. Today, the beauty of digital art is evident and we have a variety of digital art for sale on the digital art marketplace. These showcase some of the best digital art creators who are taking the digital art industry to the next level.

Recently, NFT digital art was invented, making it possible to sell digital assets as NFTs (Non-Fungible Tokens).

NFT Digital Art


An NFT (Non-Fungible Token) is a digital asset representing real-world objects such as music, art, videos, and in-game items. The NFT digital art is bought and sold online mostly using cryptocurrency.

Each NFT digital art is unique and is identified by a digital code. This means that an NFT digital art can only have one official owner at a time. Each NFT has a unique digital code that makes it unique from the rest. This code is also used to authenticate the NFT digital owner.

NFTs have been in the digital art market since 2014 but they are only starting to become popular now. The reason is that artists have realized how important NFTs are in buying and selling digital art. In 2021, the NFT digital art market was worth $41 billion, an amount almost equal to the total value of the global art market.

NFT digital art gains value by creating scarcity. Rare NFTs have more value than others. This is in contrast to other digital creations that have an infinite supply.

The NFT digital art is created on NFT marketplaces. Examples of such platforms include OpenSea, Rarible, Foundation, and SuperRare. They require you to have a digital art version in the form of an image, video, audio, etc. You should then go through some steps to create the NFT digital art, specify its price, and list it for sale on the NFT marketplace.

Next, we will discuss how to market digital art.

How to Market Digital Art


Traditionally, digital artists only had expensive platforms to sell their digital art. Those unable to afford such platforms found it difficult to take their work to the digital art market.

Nowadays, artists don’t have to depend on reputed galleries to sell their digital art. They can market their digital art on digital market platforms and reach their target audience.

The art of digital marketing involves the use of digital channels such as email, social media, websites, search engines, online brochures, and mobile applications to market a product. Businesses have been able to reach their target audience in the digital art market.

To get the best results from the art of digital marketing, a digital marketer should consider both free and paid channels to overreach their goals. For example, content marketing is a digital art marketing tactic that involves creating multiple blog posts that can generate leads such as downloading an eBook.

You can use email and social media marketing to promote these blog posts and give more information to those who downloaded the eBook. Thus, in the art of digital marketing, many digital marketing tactics are combined to generate leads.

Marketers combine online marketing services for the best outcome. Such services include content marketing, search engine optimization, native advertising, Pay per Click, marketing automation, affiliate marketing, and online PR.

By darnell
September 5, 2022